Sven-Olof is the Chief Marketing Officer at Qmatic Group, a world leader in customer journey management technology and insights. With 20 years of successful high tech B2B marketing and sales experience Sven-Olof has a strong understanding of the new digital paradigm and how to develop organizations, programs and solutions to maximize a company’s opportunities. Sven-Olof was a pioneer in the B2B e-Commerce category where he played a key role in taking a startup company to become a global and profitable business with more than 5000 clients and operations in 70 countries. Sven-Olof has spoken at numerous events around the world on the topics of Customer Experience, e-Commerce and Information Technology. Sven-Olof is a top author at CustomerThink. a global online community of business leaders striving to create profitable customer-centric enterprises. The site serves 80,000+ visitors per month from 200 countries.