Leyre Pedrol
Digital Manager, Danone

Her curiosity about the incipient social networks led her to work at with relevant brands such as Mango, Custo Barcelona, Port Aventura, COS, Pronovias, Subway… Whether from the side of the communication agency, through the media agency and, even, starting with her own Digital Marketing agency.

Today she is digital manager at Danone Iberia. There she manages and creates synergies between content, tribes and brands that coexist in the digital media ecosystem, adding value to projects through the creation and distribution of assets through technology, data and new media.

But she is not satisfied with it, she is also a lecturer and tutor at universities like UB or ISDI digital business school, where she contributes with her vision on optimizing media investments, precision marketing or innovation in the ways of communication through storytelling.